Monthly Archives May 2014

The Beauty Brand Betty Draper Would Approve Of

25   When digging through Marcelle’s archives, we couldn’t help but wonder if the company had hired Mad Men‘s Sterling Cooper for its mid-century ads, in which glamorous women are accompanied by the promise of gentle, fragrance-free cosmetics. Those ads are just one portion of the expansive history behind the now Canadian-based beauty brand, which has offered its customers hypoallergenic formulas since 1933. Follow Marcelle’s steps from its Chicago inception in the late 19th century to its rise as one of our northern neighbor’s most powerful beauty players. 1874-early 1900s: Marcelle launches as a cosmetics company in Chicago by C.W. Beggs Sons & Co.
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